You have updated your website; things are looking good and you are expecting a rise in business. But somehow things are not going as planned. If so, do consider what is wrong with your website design.
A good website is a must-have for businesses that are competing in the online market for a greater share of the pie. But just having a ‘good’ website is not enough. It must have the power to offer something meaningful to visitors in order to convert casual viewing into real transactions.
An experienced web designer can help you design your website in a way that has all the essential components required for viewer retention.
Provide a Unique Experience
People searching for a particular product or service will visit multiple sites of competitive brands. In order to stand out amongst the crowd, your website needs to offer a unique experience that visitors are unlikely to forget. It should leave an indelible impression on the viewer’s mind for retention and recall.
Incorporate UI and UX Features
The latest trend in web designing is incorporating UI and UX features. UI stands for User Interface Design and deals with visuals and graphics. UX stands for User Experience Design and deals with the technical aspects. Both work harmoniously to create a great looking website.
The absence of UI and UX features makes your website look substandard in today’s online market.
Make Your Website Easily Navigable
There is no room for clutter in today’s modern websites. Viewers are going through so many sites that they don’t have enough time to go through extensive pages. A good web designer will incorporate just what is needed to retain viewer interest and increase their curiosity.
Design a Site that Loads Fast
It is so frustrating for viewers to use a website that takes several minutes to open up. They are likely to give up and go to another site. Slow page speed can also mean a lower ranking in the search engine results.
Your web designer will certainly keep this in mind and leave out all unnecessary scripts, videos or other images that are likely to slow down a website.
Provide a Call to Action
There is no point in having visitors view your website casually and move on to other sites. Your website should offer some kind of incentive to visitors through appropriate ‘call to action’ catch-lines.
Call to action buttons motivate visitors into taking action and could be anything like ‘sign-up now’; ‘learn more’ or ‘buy now’ and so on.