There are several factors that go into designing a website that looks authentic and reliable. And since your website is the online face of your business, it is imperative that it instils a sense of dependability and trust in your customers every time they view your site.
Use Correct Text for your Contents
Shoddily written content with lots of grammatical mistakes immediately makes your customers suspicious about your business. If you do not take enough care to ensure that your website uses the correct language and grammar, would you really care about your customers’ best interests?
Such poor content reflects on the way your company operates and deals with its customers. Moreover, customers are likely to stay away from sites they don’t enjoy going through.
Add a Touch of Personality
When customers visit your website, they want to know more about your company and not just the products and services. A long list of what you do is not the best way of convincing a customer that you are the right company.
Include images of top-ranking officials (including yourself) with meaningful messages from them to make your website look more authentic.
Upload group pictures of your employees; some of your customers may even recognize some of them and that adds to the authenticity of your company.
Use real-life images of customers who are actually using your products or services with testimonials from them.
Provide the Latest Information
With so much information available on the net, customers are aware of the latest trends and developments in the market. A company that takes its business seriously should ensure that all information on its website is up-to-date and correct.
Outdated data, useless information or incorrect facts create a sense of doubt in customers’ minds about your company.
Ensure SSL Certification
Cybersecurity is a big issue these days; as a result, visitors want to deal with websites that are secure and immune to hacking.
To do this, ask your Web designer in Byron Bay to make your website SSL certified. Once done, your URL will start with HTTPS and not HTTP. The additional S indicates a secure site where customers can do transactions and provide their personal information.