The standard desktop is no longer the only option for browsing the internet. From laptops to tablets to smartphones; the options are endless when someone wants to connect to the net. But is your website flexible enough to adjust to the user’s screen size? If not, then you are losing out to others in reaching out to a wider customer section.
What you need is a responsive website and a Byron Bay web design company can certainly create one for you.
The Technology of Responsive Web Design
Increase use of the internet and continuous innovations in browsing devices have made it compulsory that your website fits into any screen size irrespective of the device used. In other words, the website should feature the same look both on a desktop screen and a mobile phone screen. Responsive web design is the technology that makes this possible.
Understandably, responsive web design is the need of the day for several reasons. Talk to a Byron Bay web design specialist to understand how responsive web designing helps your website.
Reach out to a Wider Customer Base
The first and foremost benefit of responsive web design is that it allows you to reach out to the widest customer base possible. Imagine the possibilities when you can reach out to any customer anywhere irrespective of the device being used!
Responsive web design allows you to feature your entire website even on small mobile phone screens without leaving out any fringe areas. This means all your promos, call to action buttons, that ‘see more’ button at the end; none of these special features will be left out.
Increase your Conversion Rates and Sales
Since responsive websites allow more people to access and enjoy your website, you are sure to see a surge in sales too. It might take time but consider the fact that your website is no longer limited to desktops.
Wherever your target customers are; whether at a shopping mall or stuck on the highway with a broken car; they can access your site and check it out. If they find your site useful, it means instant conversion and sale!
Improve your Search Engine Rankings
Byron Bay web design specialists are experts in responsive web design and can help boost your search engine rankings.
High ranking in search engine pages ensures maximum visibility. Understandably, the sites that are on the first few pages are those that get maximum exposure. By increasing the flexibility of your website, responsive web design makes your site accessible to more people and thereby increases your search engine rankings.